Sunshine Case Study - 1915 Words

Sunshine Fashion: Fraud, Theft and Misbehaviour among Employees (OCB and CPWB) What are the root causes – individual and contextual -- for the employee misbehaviour at Sunshine? At Sunshine Fashion, the main manifestations of employees’ misbehaviour are fraud and theft by branch managers at the local Chinese market. The root causes of these misbehaviours are both individual and contextual: Individual: - Weak sense of belonging and loyalty to Sunshine (high yearly turnover of branch managers of 20%): Branch managers use Sunshine stores to build personal relationships with department stores and to promote their own brands. - Need to get be better rewarded: theft is a symptom that managers are not well remunerated. Pocketing the†¦show more content†¦Branch managers are clearly the right people for performing their job, as described by person-job fit theory (OB, p. 182) Branch managers are relationships oriented people who understand very well Sunshine operations, especially the promotion policies. They know how to convince the upper management of local constraints and the necessity to implement individual approaches for every branch. They understand local culture, they know local customs and they know local department stores’ needs. The main problem is that they are working for their own benefit, using Sunshine’s resources and sometimes obviously stealing from the company. With a yearly turnover of 20%, their loyalty cannot be with Sunshine, which explains why they mostly work for themselves. The management must identify the negative emotions that drive branch managers. (OB, p.153) Are they simply driven by greed or the salaries paid are inappropriate? Are the salaries and overall benefits competitive in each local market? Do they have some personal problems? The organizational justice (OB, p. 256) is taken to extremes. Implementing the same reward through the company notwithstanding local market and standard of living, notwithstanding individual performance creates the feeling of inequity and does not encourage doing better than the average. Attempts to minimize sabotage appear to focus on treating employees fairly and honestly, byShow MoreRelatedSunshine Case Study1923 Words   |  8 PagesSunshine Fashion: Fraud, Theft and Misbehaviour among Employees (OCB and CPWB) What are the root causes – individual and contextual -- for the employee misbehaviour at Sunshine? At Sunshine Fashion, the main manifestations of employees’ misbehaviour are fraud and theft by branch managers at the local Chinese market. 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